Danielle Morgan London’s edgy attitude imbues the entire businesses-from its business plan to its cutting-edge design to its controversial founder, Danielle Morgan.

The company designs, pattern cuts and sources its fabrics. The company makes high-quality designer wear such as heat pressed T-shirts as well as items such as dresses and tops, skirts, trousers and in recent times it has even branched out to make jackets. The company doesn't just sell garments, it sells a lifestyle choice and perception.

The company also operates a wholesale business that provides distributors and boutiques with collections. The company is always trying to expand and look for more potential stockists. In addition, Danielle Morgan London runs 2 online web sites, www.daniellemorgan.co.uk & www.nubianroots.co.uk.